Over 100 exclusive works on display for the first time in Thailand!

Explore 4 immersive zones showcasing the talents of 25 artists and collaborations with 24 global fashion houses.

Step into a vibrant journey through art, fashion, culture, and entertainment—and see Snoopy’s timeless charm through fresh perspectives from across Asia.

In addition to celebrating the legacy of beloved icons like Snoopy and Charlie Brown, “How Do You Do, Snoopy? 75 Years: A Journey of Friendship Through Art” invites visitors on an imaginative exploration of friendship—told through a dynamic blend of art, culture, fashion, and entertainment. The exhibition offers a fresh perspective on the timeless charm of Snoopy and the Peanuts gang, reimagined through the eyes of talented creators from across Thailand and beyond. Divided into 4 main zones, the show features works by 25 artists, including 10 from Thailand, alongside 24 leading fashion brands and more than 50 original comic strips and classic animations—creating a one-of-a-kind experience for Snoopy fans.

For the Thai debut of this extraordinary exhibition, River City Bangkok proudly presents 10 talented Thai artists who were invited to collaborate with Peanuts in creating original works across various media—from evocative paintings to imaginative sculptures. In celebration of Peanuts’ 75th anniversary, their creations will be showcased as mega displays at landmark locations across Bangkok, bringing Snoopy and friends closer to the hearts of fans throughout the city. But the excitement doesn’t stop there! A series of engaging activities and interactive experiences await, giving Thai fans the chance to be part of the celebration—and even win exclusive prizes along the way!

Following its Bangkok debut, the exhibition will continue its journey across the Asia-Pacific region.

—    Section 1: Art of Peanuts —

Curated by Daisuke Kusakari, Creative Director of the Snoopy Museum Tokyo, this section features over 50 classic Peanuts comic strips. It invites visitors into Snoopy’s world through an Asian lens—exploring the Zen-like philosophy and subtle artistic resonances between Schulz’s drawing style and traditional Eastern forms such as ink wash painting and ukiyo-e.

—    Section 2: Snoopy in Art —

In celebration of the 75th anniversary of Peanuts, a distinguished group of internationally and nationally acclaimed artists present a collection of artworks inspired by the beloved beagle, Snoopy. Through diverse media—including painting, sculpture, and animation—these works reflect a bold spectrum of styles and concepts, forming a lively cross-cultural dialogue through art. 

This special collaboration brings together 25 international and Thai artists, each invited to interpret the timeless charm of Charles M. Schulz’s iconic Peanuts characters and explore their enduring influence on contemporary culture, art, and daily life. Among the featured artists are Dutch visionary Florentijn Hofman, famed for his monumental Rubber Duck; South Korea’s trailblazing character design studio SUPERFICTION; Germany’s surrealist collective inges idee and Andreas Piontkowitz; Seoul-based “donut magician” Jae Yong Kim; and rising star Etsu Egami from Japan’s contemporary art scene. Also featured is Brazilian artist AVAF, whose creative bond with Peanuts was solidified during his participation in the Peanuts Global Artist Collective (2018–2020). 

In addition, Thailand proudly showcases 10 dynamic artists whose distinctive styles and cultural perspectives infuse the exhibition with local flavor. These include FAHFAHS, Tum Ulit, Munins, Tuagomstudio, julibaker and summer, Mackcha, 2CHOEY, Yamada, Poorboy, and KENZ—each bringing a uniquely Thai interpretation to the world of Peanuts.

—    Section 3: Snoopy and Belle in Fashion —

Celebrating Peanuts’ ties to fashion, Snoopy and Belle in Fashion, has made its way to Bangkok for the new exhibition, following its successful showcase in Paris in March. The collection, which has been touring the world and adding new designers for decades, features couture outfits by global fashion houses—including Balenciaga, Fendi, Swarovski, and Thierry Mugler—who have created exclusive designs for Snoopy and his sister Belle, transforming them from beloved comic strip characters into icons on the international fashion stage.

—    Section 4: Snoopy in Space —

Captivated by dreams of space with his deep-rooted connection to space exploration and NASA, Snoopy became the namesake of the Apollo 10 lunar module in 1969, and in 2022, he flew aboard the Artemis I spacecraft as the zero-gravity indicator. Now in 2025, visitors are invited to join him on an immersive, interactive journey at the exhibition: a mission to search for Snoopy’s spaceship.

“How Do You Do, Snoopy? 75 Years: A Journey of Friendship Through Art” is curated by Yuling Wang of Blue Dragon Art Company, in conjunction with the Charles M. Schulz Museum and Research Center, with Daisuke Kusakari, Creative Director of the Snoopy Museum Tokyo, joining the curatorial team. With an Asian perspective at its core, the exhibition explores Snoopy’s subtle connections to Eastern culture. Through over 50 classic comic strips and newly created animations, it traces how Snoopy’s unique blend of humor and wisdom has inspired generations of fans around the world.

Early bird tickets available now at  https://linktr.ee/HowdoyoudoSnoopy75Years 

About Peanuts

The characters of Peanuts and related intellectual property are owned by Peanuts Worldwide, which is 41% owned by Wild Brain Ltd., 39% owned by Sony Music Entertainment (Japan) Inc., and 20% owned by the family of Charles M. Schulz, who first introduced the world to Peanuts in 1950, when the comic strip debuted in seven newspapers. Since then, Charlie Brown, Snoopy and the rest of the Peanuts gang have made an indelible mark on popular culture. In addition to enjoying beloved Peanuts shows and specials on Apple TV+, fans of all ages celebrate the Peanuts brand worldwide through thousands of consumer products, as well as amusement park attractions, cultural events, social media, and comic strips available in all formats, from traditional to digital. 

In 2018, Peanuts partnered with NASA on a multi-year Space Act Agreement designed to inspire a passion for space exploration and STEM among the next generation of students.