SPLASH – Soft Power Forum 2025: Igniting Thai Soft Power on the Global Stage!

The Creative Economy Agency (Public Organization), or CEA, proudly supports SPLASH – Soft Power Forum 2025, the largest soft power showcase in ASEAN. This major event presents the vision of Thailand’s 14 key soft power industries, including: food, film, series, Muay Thai, tourism, festivals, music, fashion, visual arts, performing arts, design, gaming, publishing, and wellness.

🎶 Don’t miss the musical highlight: “Road to FAM – The Finale” by renowned label 88rising and partners!
🗓Wednesday, July 9, 2025
📍 Hua Lamphong Railway Station, Bangkok
Free entry! Come boost your energy and vibe to the sounds of Thai superstar MILLI alongside regional artists including FARIZ JABBA (Singapore), ZAMAERA (Malaysia), RAMENGVRL (Indonesia), and ZACK TABUDLO (Philippines) — all supported by 88rising and global fashion brand Levi’s®.

“Road to FAM – The Finale” is the culminating celebration of the Future Asian Music (FAM) campaign, an initiative by 88rising that supports rising Southeast Asian artists through a series of events across the region — ending with an epic finale in Bangkok as part of SPLASH – Soft Power Forum 2025.

Also, don’t miss 88rising’s Music & Entertainment Panel at Queen Sirikit National Convention Center (QSNCC) from July 8–11, 2025, under the theme “Thailand’s Opportunities in the Creative Culture”, featuring global insights from music streaming giant Spotify and other leading industry experts.

🎟 Music lovers, don’t miss out! Register for free at:
https://megatix.in.th/.../future-asian-music-x-levis...

Get ready to celebrate Southeast Asia’s creative culture on a grand stage — together!